strategic goals | James Pagano

Is setting goals a waste of time?

Do you write your goals on paper, or just keep them in your head? Do you even bother with goals? It’s the beginning of a new year. We’re...

What’s at your Core? A business cannot survive, never mind thrive, without core values

Core Values: The Heart of Your Small Business A recent exchange with a client-prospect went something like this… “I think I need to let...

The Messaging Gap

Creating a clear marketing message that reaches your target audience is not only valuable to your business, it’s vital. But what are you...

Start with the End in Mind

Entrepreneurs are gifted professionals. One could argue that to be an entrepreneur, you would need to be gifted in order to create,...

5 Ways to Align Your Team’s Focus

In today's multitasking world, it is easy to get caught up in daily distractions. We find ourselves continually re-directing, re-aligning...

Strategic or Tactical?

Are you strategic or tactical? Don't get me wrong, a successful business needs both; strategies and tactics (among other things, of...