James PaganoFeb 2, 2023Is setting goals a waste of time?Do you write your goals on paper, or just keep them in your head? Do you even bother with goals? It’s the beginning of a new year. We’re...
James PaganoJun 7, 2022What’s at your Core? A business cannot survive, never mind thrive, without core valuesCore Values: The Heart of Your Small Business A recent exchange with a client-prospect went something like this… “I think I need to let...
James PaganoApr 6, 2022The Messaging GapCreating a clear marketing message that reaches your target audience is not only valuable to your business, it’s vital. But what are you...
James PaganoApr 14, 2021Start with the End in MindEntrepreneurs are gifted professionals. One could argue that to be an entrepreneur, you would need to be gifted in order to create,...