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Converting Price to Value
When discussing price, context matters. Context is what allows us to convert price to value. In my practice, clients and I often have discu

James Pagano
Aug 15, 2024


Client Spotlight with Heather Myers
Heather Myers talks about her business, bringing her twenty-plus years of advertising experience to her own agency and her motivation...

James Pagano
Apr 5, 2023


The Messaging Gap
Creating a clear marketing message that reaches your target audience is not only valuable to your business, it’s vital. But what are you...

James Pagano
Apr 6, 2022
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